If a picture is worth a 1,000 words, imagine what the value of video is!

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more leads and sales for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
By adding video to your landing pages, website, and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now.
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years.
  • Video is projected to claim more than 80% of all web traffic by 2019
  • Adding a video to marketing emails can boost click-through rates by 200-300
  • Embedding videos in landing pages can increase conversion rates by 80%
  • 90% of customers report that product/service videos help them make purchasing decisions
  • According to YouTube, mobile video consumption grows by 100% every year
  • 64% of customers are more likely to select a service online after watching a video about it
  • 87% of online marketers are currently using video content in their digital marketing strategies
  • A third of all the time people spend online is dedicated to watching videos
  • Video ads now account for more than 35% of all ad spending online
  • 59% of company decision makers would rather watch a video than read an article or blog post
  • Digital marketing expert, James McQuivey, estimates that a single minute of video content is the equivalent of 1.8 million words

Short samples of "Explainer" videos by RAC Creative Solutions
Click on thumbnails to watch


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